RESEARCHING DIFFERENT MEDIA INSTITUTIONS

Media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet. Powerful institutions can influence attitudes, interests and beliefs of people on a world scale.

CLASH is a independent media which establishes popular music and fashion trends within their magazine. The product is published by the MUSIC REPUBLIC LTD, however it's owned by the Clash company. The magazine contains articles, reviews of new albums,interviews, informations about concerts and festivals (such as RockNess or Get Loaded) , videos, promotions, reader interactions features,forums, apps but also life events. Clash magazine is targeted at 18-35 years old, the 'download generation'. They target this audience by alternating the modern bands such as Coldplay to artists such as Jay-Z or Khanye West. It also attracts audiences that have an interest in fashion and film.

ROCK SOUND is a British magazine which is particularly focusing on rock music as well as punk,pop-punk and heavy metal. The magazine is published monthly by the EDITIONS FREEWAY institution since 1999, however the product is owned by Patrick Napier since 2004. The Rock Sound magazine is targeted at the audience aged 15 to 24, but also people who are significantly interested in this type of music. The magazine is also well known for including a free CD in most issues, which includes tracks from new albums. In addition, the magazine can be easily accessed in stores such as Tesco. The product can be also subscribed monthly. Rock sound is a successful magazine which confidently aims at being less commercial.

KERRANG/MOJO/Q MAGAZINES - all these magazines are published by a massive company named BAUER MEDIA which merges with smaller companies in order to increase the distribution of their products. This can be supported through the magazine's statistics which clearly show that all these magazines reach millions of readers every week. This is also achieved through the use of different platforms as well as distributing other services such as printing companies or postal services. In addition, the Bauer company owns an EMAP company as well as 50 radio and Tv stations. Through all these elements Bauer Media is allowed to operate their products at a very low cost as they do not pay for other companies services. 

KERRANG!- is a Uk-based magazine which has been first published in 1981. It's unique content about rock music has eventually caused it to become a best selling British music newspaper in the early 2000's. The target audience for this magazine are mainly male aged 15 to 24 who have strong interest in rock music. The products content includes reviews, galleries, interviews and current feeds about rock music. Apart from a magazine and a radio station, Kerrang! additionally owns a Tv channel ('Kerrang Tv'). This allows the rock fans to access the content through variety of platforms depending on their needs. 

MOJO - is a monthly magazine which provides it's audience with a dose of journalism as well as iconic photography. The magazine is seen by people as 'obsessed with music'. The content within the magazine varies from classic and modern rock, folk,soul, country to reggae, electronic and experimental, meaning that everyone can find something for themselves. This feature makes the magazine versatile. Mojo provides a valued brand by it's 'hand-made' experience in the mass market environment. As a brand, Mojo uses social media websites such as Facebook or Twitter allowing the product to be accessible for wider audience. The target audience for Mojo magazine are male aged 45-54.   

Q - is a music magazine offering exclusive album reviews, featuring of new releases, film and live concerts reports as well as radio and television reviews. Q magazine was first published by EMAP Media Group. At the very start the magazine was outstanding comparing to it's competition due to it's high quality of production of monthly issue. In the early years the magazine was titled 'The Modern Guide to Music and More'. Now, the magazine as well as the EMAP company is owned by the Bauer Media. 

BBC MUSIC MAGAZINE is a monthly magazine which is devoted to classical music with sections of jazz as well as world music. The magazine is published by IMMEDIATE MEDIA COMPANY LIMITED under licence from BBC WORLDWIDE which helps fund other BBC programmes. It's a non profit making organisation which reflects the broadcasts of BBC RADIO 3, as well as it contains new releases, guides of components and interviews. With every issue the company adds a free CD. The average age of the target audience is 41. The magazine can be also subscribed while some of the section might be downloaded for free. 

CLASSIC FM- was a monthly published magazine in United Kingdom. The product was an extension of a British classical commercial radio station. The magazine was published by the Global Limited institution. The reviews of classical recordings, information about upcoming festivals, famous composers and events made the magazine very successful across it's 35-50 years old audience. The last Classic Fm issue was released in 2012, while the radio station still functions today within it's 50+ audience.

MIXMAG- is a British electronic dance and clubbing magazine. The product has been launched in 1982 and it covers the newest dance events, hottest music and club night reviews. The first Mixmag publication was in a newspaper format, however due to the house music development the product turned into a DJ magazine covering variety of dance music as well as introducing the clubbing culture. During this time Mixmag was owned by EMAP company.   Soon enough the DEVELOPMENT HELL bought took over the product. Furthermore, the magazine's target audience is based upon 12-24 years old male as well as female with clubbing interest. In conclusion, the product's individualistic specialisation made the magazine unique within the market scale. 

NME (NEW MUSICAL EXPRESS) - is a British weekly music journalism publication published by IPC, This particular institution is one of the largest branded media companies in the world which reaches more than 130 million people each month through the cross media convergence that allows the products to be distributed on varies of different platforms. The magazine is largely associated with rock and alternative music. The product includes; music, movie, tour and album news as well as reviews, blogs and videos. The information  is effectively distributed within the online website, social networking websites such as Facebook or Twitter but also life events such as festivals.