CONTINUATION - HOUSE STYLE
This is a continuation of my previous post in which I will be making decisions about the house style of my magazine. I will be discussing the fonts I'm planning to use, their size,
use of colour and layout.
FONTS / FONT SIZE - The font within the magazines can be seen as an important aspect as the typography can build up a mood or a reaction within the audience which could then encourage them to read on a particular text. Within my magazine I am aiming to keep the consistency of 'vintage' / 'retro' fonts (which I used within the logo) within the headlines and the cover stories. However, depending on the type of a story, I will choose a correct font which will reflect the mood of the event. This also includes the size of the font, which will be much bigger for headlines or key concepts within a particular text. Within the smaller sized text for example; the double page spread, I am planning to use simple and easy readable fonts such as 'Browallia New' or 'Calibri'. Besides, I also want to keep the size of the font between 10 to 12. The average size of the font will make the text more appealing to read. In order to keep the house style consistency within my magazine I will try to bring one font over to another page. For example; I will use 'Arial Black' font within the cover of my magazine and I will bring the same font over to the next page or I will use the same font style for all the headlines within the front cover. Then I could play around with the size of the font to build up mood and attention of the viewers.
COLOUR - Similarly to my logo design I am planning to focus my house style colour scheme around three main colours which include; black, white and red. I chose this colour scheme as it's very simplistic but at the same time classic. I am planning to show this consistency throughout my front cover page, contents page and DPS as I will be playing around with these colours within different elements on each page. In terms of the colours within the text itself I am planning to use wob (white text on black background or other way round). This will allow me to create contrasting composition which will make the overall layout look more interesting and appealing to the audience. The red will be used within highlighting the key ideas and headlines as it's an eye catching colour full of symbolism. In terms of the link between the colour and the font I will try to create compositions which will build up a mood or reaction within the audience. This will significantly depend on the topic of the text.
LAYOUT- The layout of the text is another important factor which will allow me to place different magazine elements in most effective positions that will then attract readers attention. I've already created and sketched my layout ideas which I am going to use within the construction process. I developed two ideas for each ; contents page, front cover and double page spread. I will be selecting elements of both layout ideas during my construction process. By doing this I am going to be more confident as I will be able to join a suitable layout to a particular subject. I will make sure that the overall composition is appealing to the audience. I will do that by looking back at the codes and conventions from magazines which I've analysed in my research. This will particularly include Q magazine which focuses on pop and alternative music genre similarly to me.
LANGUAGE - Within my double page spread I will be focusing on language techniques which I already identified within my research. I am planning to use informal language as my questionnaire research focused around people aged 17-23. By doing this the audience will find the magazine content more appealing towards them as it's going to become easily readable. The audience will be persuaded to read the magazine and treat it as a way of escapism because they will enjoy the context written using informal language.
LAYOUT- The layout of the text is another important factor which will allow me to place different magazine elements in most effective positions that will then attract readers attention. I've already created and sketched my layout ideas which I am going to use within the construction process. I developed two ideas for each ; contents page, front cover and double page spread. I will be selecting elements of both layout ideas during my construction process. By doing this I am going to be more confident as I will be able to join a suitable layout to a particular subject. I will make sure that the overall composition is appealing to the audience. I will do that by looking back at the codes and conventions from magazines which I've analysed in my research. This will particularly include Q magazine which focuses on pop and alternative music genre similarly to me.
LANGUAGE - Within my double page spread I will be focusing on language techniques which I already identified within my research. I am planning to use informal language as my questionnaire research focused around people aged 17-23. By doing this the audience will find the magazine content more appealing towards them as it's going to become easily readable. The audience will be persuaded to read the magazine and treat it as a way of escapism because they will enjoy the context written using informal language.
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